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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Electric car adoption
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
2
Acculturation
1
Beziehungsmarketing
1
Consumer ethnocentrism
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cultural identity
1
Customer retention Innovativeness
1
Ethnic group
1
Ethnische Gruppe
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Globalisierung
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1
Internationales Marketing
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Materialism
1
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Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Verhoef, Peter C.
Hoffmann, Stefan
4
Pelsmacker, Patrick de
4
Christodoulides, George
3
He, Jiaxun
3
Kim, Jungkeun
3
Li, Tongzhe
3
Magnusson, Peter
3
Mai, Robert
3
Messer, Kent D.
3
Septianto, Felix
3
Tanusondjaja, Arry
3
Agovino, Massimiliano
2
Aiking, Harry
2
Asche, Frank
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Barone, Michael J.
2
Binder, Martin
2
Blankenberg, Ann-Kathrin
2
Boer, Johannes de
2
Bronnmann, Julia
2
Brooks, Jeremy S.
2
Cabano, Frank G.
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
Chen, Qimei
2
Cleveland, Mark
2
Dai, Xianchi
2
Dens, Nathalie
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Diallo, Mbaye Fall
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Ge, Jiaye
2
Gorton, Matthew
2
Gunasti, Kunter
2
Guzman, Francisco
2
Han, C. M.
2
Kecinski, Maik
2
Koo, Yoonmo
2
Lasarov, Wassili
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Marketing and multicultural diversity
Marketing letters : a journal of research in marketing
Journal of business research : JBR
14
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of business ethics : JOBE
2
Journal of interactive marketing
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Psychology & marketing
1
Routledge companions
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : THR
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
2
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1
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of
brand
success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
2
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
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