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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Psychology & marketing"
~person:"Christodoulides, George"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Electric car adoption
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
9
Welt
4
World
4
Globalisierung
3
Globalization
3
International marketing
3
Internationales Marketing
3
Luxury goods
3
Luxusgüter
3
Brand management
2
Markenführung
2
AI-enabled consumer experience
1
Acculturation
1
Advertising
1
Advertising effects
1
Automotive industry
1
Bibliometric analysis
1
Bibliometrics
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Bibliometrie
1
Brand image
1
Cluster analysis
1
Clusteranalyse
1
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1
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1
Consumer ethnocentrism
1
Creativity
1
Cultural identity
1
Early Adoption Target Markets
1
Eco-Friendly Functional Food
1
Ecological care
1
Electric power industry
1
Electric vehicle
1
Elektrizitätswirtschaft
1
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1
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9
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Christodoulides, George
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Yi, Youjae
6
Chan, Eugene Y.
5
Das, Gopal
4
Hoffmann, Stefan
4
Amar, Moty
3
Babin, Barry J.
3
De Angelis, Matteo
3
Diallo, Mbaye Fall
3
Eastman, Jacqueline Kilsheimer
3
Gvili, Yaniv
3
He, Jiaxun
3
Hollebeek, Linda D.
3
Jiang, Yushi
3
Kou, Sining
3
Kuanr, Abhisek
3
Li, Tongzhe
3
Liu, Wumei
3
Magnusson, Peter
3
Mai, Robert
3
Meng, Lu
3
Messer, Kent D.
3
Pradhan, Debasis
3
Tal, Aner
3
Wang, Cheng Lu
3
Agovino, Massimiliano
2
Aiking, Harry
2
Al-Nabhani, Khalid
2
Asche, Frank
2
Ashill, Nicholas J.
2
Baima, Gabriele
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Bauer, Brittney C.
2
Belk, Russell W.
2
Bhattacharjee, Debashree Roy
2
Binder, Martin
2
Blankenberg, Ann-Kathrin
2
Bodur, H. Onur
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Marketing and multicultural diversity
Psychology & marketing
Journal of business research : JBR
21
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
The journal of product & brand management
3
International business review : the official journal of the European International Business Academy
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
European journal of marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
9
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1
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
2
Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
Stathopoulou, Anastasia
;
Borel, Laurence
; …
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 448-462
Persistent link: https://www.econbiz.de/10011674020
Saved in:
3
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
4
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
5
Guest editorial: advancing research on global luxury consumption
Christodoulides, George
;
Michaelidou, Nina
- In:
International marketing review
39
(
2022
)
2
,
pp. 145-148
Persistent link: https://www.econbiz.de/10013396155
Saved in:
6
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
7
Special issue: global luxury consumption
Christodoulides, George
(
ed.
);
Michaelidou, Nina
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013396187
Saved in:
8
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
9
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
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