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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~person:"Balderjahn, Ingo"
~person:"Cordes, Christian"
~person:"Ge, Jiaye"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Electric car adoption
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Marktsegmentierung
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Viral marketing
Consumer behaviour
8
Brand image
3
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3
Globalisierung
3
Globalization
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Consumer boycott
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Balderjahn, Ingo
Cordes, Christian
Ge, Jiaye
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Hoffmann, Stefan
4
Christodoulides, George
3
He, Jiaxun
3
Li, Tongzhe
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Magnusson, Peter
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Mai, Robert
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Messer, Kent D.
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Aiking, Harry
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Blankenberg, Ann-Kathrin
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Boer, Johannes de
2
Bronnmann, Julia
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Brooks, Jeremy S.
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Caputo, Vincenzina
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Castiglione, Concetta
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Cleveland, Mark
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Diallo, Mbaye Fall
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Gorton, Matthew
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Guzman, Francisco
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Han, C. M.
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Kecinski, Maik
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Koo, Yoonmo
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Nayga, Rodolfo M.
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Ricci, Elena Claire
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Stranieri, Stefanella
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Takahashi, Ryo
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Marketing and multicultural diversity
Journal of business research : JBR
18
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
European journal of marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of macromarketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
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ECONIS (ZBW)
8
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date (oldest first)
1
How does cultural tightness-looseness affect attitudes toward a local vs foreign
brand
transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
2
The dual impetus for perceived
brand
globalness and
brand
competence in a rapidly changing environment : the role of
Brand
-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
3
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
4
Under which conditions are consumers ready to boycott or buycott? : the roles of hedonism and simplicity
Hoffmann, Stefan
;
Balderjahn, Ingo
;
Seegebarth, Barbara
; …
- In:
Ecological economics : the transdisciplinary journal of …
147
(
2018
),
pp. 167-178
Persistent link: https://www.econbiz.de/10011989661
Saved in:
5
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
6
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
7
Welfare beyond consumption : the benefits of having less
Hüttel, Alexandra
;
Balderjahn, Ingo
;
Hoffmann, Stefan
- In:
Ecological economics : the transdisciplinary journal of …
176
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012490023
Saved in:
8
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
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