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The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun; Ge, Jiaye - In: International marketing review 40 (2023) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu; He, Jiaxun; Barnes, Bradley R. - In: International marketing review 34 (2017) 4, pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
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Personal values, green self-identity and electric car adoption
Barbarossa, Camilla; Pelsmacker, Patrick de; Moons, Ingrid - In: Ecological economics : the transdisciplinary journal of … 140 (2017), pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid; Barbarossa, Camilla; Pelsmacker, Patrick de - In: Ecological economics : the transdisciplinary journal of … 151 (2018), pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
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Ten years of five-a-day policy in the UK : nutritional outcomes and environmental effects
Castiglione, Concetta; Mazzocchi, Mario - In: Ecological economics : the transdisciplinary journal of … 157 (2019), pp. 185-194
Persistent link: https://www.econbiz.de/10012166009
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Demand drivers and changes in food-related emissions in the UK : a decomposition approach
Biondi, Beatrice; Castiglione, Concetta; Mazzocchi, Mario - In: Ecological economics : the transdisciplinary journal of … 188 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10013413405
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Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 39 (2022) 2, pp. 207-241
Persistent link: https://www.econbiz.de/10013396173