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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The journal of product & brand management"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Corporate branding"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Corporate branding
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
7
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Materialism
2
Moral obligation
2
Sustainability
2
Automotive industry
1
Behavioral branding
1
Beziehungsmarketing
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand co-creation
1
Brand communication
1
Brand communities
1
Brand love
1
Brand loyalty
1
Branding
1
Consumer behavior
1
Consumer well-being
1
Consumer–brand relationship
1
Consumption
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Counterfeit detectability
1
Customer integration
1
Early Adoption Target Markets
1
Eco-Friendly Functional Food
1
Eco-friendly products consumption
1
Ecological care
1
Electric car adoption
1
Electric power industry
1
Electric vehicle
1
Elektrizitätswirtschaft
1
Elektrofahrzeug
1
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7
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7
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English
7
Author
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Guzman, Francisco
8
Hoffmann, Stefan
5
Singh, Jatinder Jit
5
Vitell, Scott J.
5
Barbarossa, Camilla
4
Gentina, Élodie
4
Chowdhury, Rafi M. M. I.
3
Hegner, Sabrina
3
Iglesias, Oriol
3
Kang, Jiyun
3
Li, Tongzhe
3
Lowrey, Tina M.
3
Mai, Robert
3
Markovic, Stefan
3
Messer, Kent D.
3
Nepomuceno, Marcelo Vinhal
3
Sierra, Vicenta
3
Vale, Rita Coelho do
3
Agovino, Massimiliano
2
Aiking, Harry
2
Al-Kwifi, Sam O.
2
Asche, Frank
2
Balderjahn, Ingo
2
Bashir, Irfan
2
Bhaduri, Gargi
2
Binder, Martin
2
Blankenberg, Ann-Kathrin
2
Boer, Johannes de
2
Bronnmann, Julia
2
Brooks, Jeremy S.
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
Cova, Bernard
2
Davari, Arezoo
2
Diallo, Mbaye Fall
2
Dwivedi, Abhishek
2
Eastman, Jacqueline Kilsheimer
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of business ethics : JOBE
Marketing and multicultural diversity
The journal of product & brand management
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International marketing review
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Psychology & marketing
1
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Source
All
ECONIS (ZBW)
7
Showing
1
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7
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7
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date (oldest first)
1
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
2
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
3
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
4
When materialists intend to resist consumption : the moderating role of self-control and long-term orientation
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
- In:
Journal of business ethics : JOBE
143
(
2017
)
3
,
pp. 467-483
Persistent link: https://www.econbiz.de/10011755187
Saved in:
5
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
6
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
7
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
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