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Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne; Kowalczyk, Christine M.; Levy, Marian - In: Health marketing quarterly 34 (2017) 2, pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
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Healthcare marketing : a review of the literature based on citation analysis
Butt, Irfan; Iqbal, Tariq; Zohaib, Sadia - In: Health marketing quarterly 36 (2019) 4, pp. 271-290
Persistent link: https://www.econbiz.de/10012200154
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Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.; Sullivan, Helen W.; Berktold, Jennifer; … - In: Health marketing quarterly 38 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
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Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.; Sullivan, Helen W.; O'Donoghue, Amie C. - In: Health marketing quarterly 33 (2016) 4, pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.; Stevens, Robert E.; Loudon, David - In: Health marketing quarterly 33 (2016) 3, pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
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Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin - In: Health marketing quarterly 34 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
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The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.; Hsieh, Meng-Hua; Grover, Aditi - In: Health marketing quarterly 36 (2019) 3, pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
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Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David - In: Health marketing quarterly 36 (2019) 4, pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
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Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen; Helme, Donald W. - In: Health marketing quarterly 34 (2017) 4, pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
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Give blood today or save lives tomorrow : matching decision and message construal level to maximize blood donation intentions
Czeizler, Amalia; Garbarino, Ellen - In: Health marketing quarterly 34 (2017) 3, pp. 175-186
Persistent link: https://www.econbiz.de/10011744218