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Werbung
Consumer behaviour
54
Konsumentenverhalten
54
Advertising effects
21
Werbewirkung
21
Advertising
17
Gesundheit
15
Health
15
Arzneimittel
14
Pharmaceuticals
14
Gesundheitsvorsorge
13
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13
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9
Direktmarketing
9
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8
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8
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Social marketing
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English
17
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Aikin, Kathryn J.
2
Moser, H. R.
2
Stevens, Robert E.
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Banerjee, Saikat
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Butt, Irfan
1
Czeizler, Amalia
1
Dash, Sampada Kumar
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1
Foreman, Jeffrey R.
1
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1
Freeman, Gordon L.
1
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1
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1
Hagenbuch, David
1
Haley, Eric John
1
Helme, Donald W.
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Hsieh, Meng-Hua
1
Iles, Irina Alexandra
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Iqbal, Tariq
1
Jiang, Pingjun
1
Kiernicki, Kristen
1
Kowalczyk, Christine M.
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Levy, Marian
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Loudon, David
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Loudon, David L.
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Nan, Xiaoli
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Stafford, Marla Royne
1
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1
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Health marketing quarterly
International journal of advertising : the review of marketing communications
113
Journal of business research : JBR
78
Journal of marketing communications
73
Journal of advertising research
60
International journal of advertising : the quarterly review of marketing communications
54
Journal of advertising
49
Journal of promotion management : innovations in planning and applied research
44
Journal of retailing and consumer services
37
International journal of internet marketing and advertising : IJIMA
31
Journal of promotion management : JPM
26
Psychology & marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Journal of advertising : official publication of the American Academy of Advertising
16
Marketing letters : a journal of research in marketing
16
Journal of current issues and research in advertising
15
Journal of marketing
15
Asia Pacific journal of marketing and logistics
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Young consumers : insight and ideas for responsible marketers
14
International journal of consumer studies
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of global marketing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
Journal of international consumer marketing
12
European journal of marketing
11
Journal of consumer marketing
11
Journal of marketing research : JMR
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
European journal of operational research : EJOR
10
International journal of hospitality management
10
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
10
Marketing intelligence & planning
10
Journal of marketing research
9
Global business review
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
Marketing science
8
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ECONIS (ZBW)
17
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1
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
2
Healthcare marketing : a review of the literature based on citation analysis
Butt, Irfan
;
Iqbal, Tariq
;
Zohaib, Sadia
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10012200154
Saved in:
3
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
4
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
5
An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
Saved in:
6
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
7
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
8
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
9
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
10
Give blood today or save lives tomorrow : matching decision and message construal level to maximize blood donation intentions
Czeizler, Amalia
;
Garbarino, Ellen
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011744218
Saved in:
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