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Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan; Ind, Nicholas - In: Industrial marketing management : the international … 112 (2023), pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
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Impression management and leadership in failing or failed business-to-business firms during and post-COVID-19 : empirical insights from Africa
Alo, Obinna; Ali, Imran; Zahoor, Nadia; Arslan, Ahmad; … - In: Industrial marketing management : the international … 113 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014433592