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~accessRights:"restricted"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"The journal of brand management : an international journal"
~person:"Baxter, Stacey M."
~person:"Gil Saura, Irene"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Konsumentenverhalten
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Consumer behaviour
8
Brand management
6
Markenführung
6
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4
Markenimage
4
Advertising effects
3
Beziehungsmarketing
3
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Baxter, Stacey M.
Gil Saura, Irene
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Kulczynski, Alicia
4
Abratt, Russell
3
Jassawalla, Avan R.
3
Johnson, Lester W.
3
Sashittal, Hemant Chaitanya
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Šerić, Maja
3
Berenguer Contrí, Gloria
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Confente, Ilenia
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Daryanto, Ahmad
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Dens, Nathalie
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Gunasti, Kunter
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Heine, Klaus
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Hur, Songyee
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Ilicic, Jasmina
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Jin, Byoungho
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Johnson, Zachary S.
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Jung, Sojin
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Machado, Joana César
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Mirzaei, Abas
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Moharana, Tapas Ranjan
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Phau, Ian
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Shimul, Anwar Sadat
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International business review : the official journal of the European International Business Academy
The journal of brand management : an international journal
Journal of business research : JBR
14
Journal of retailing and consumer services
10
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
The journal of product & brand management
4
International journal of retail and distribution management
3
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of retail & distribution management
2
International marketing review
2
Journal of promotion management : JPM
2
Service business
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service theory and practice : JSTP
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
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ECONIS (ZBW)
8
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date (oldest first)
1
Influence of environmental practices on
brand
equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
2
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic
brand
color priming on
brand
personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
3
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
4
The impact of age on consumer attachment to celebrities and endorsed
brand
attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
5
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
6
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
7
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
8
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
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