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Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb; Carter, Erin Percival; McGraw, A. Peter - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
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Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
Lee, Seung Yun; Jung, Sunho; Jung, Han Young; Choi, Sung Tae - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
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How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.; Golan, Guy; Britt, Brian; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
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User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
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Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata; Eisend, Martin - In: International journal of advertising : the review of … 39 (2020) 3, pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
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Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin; Choi, Dongwon; Baek, Tae Hyun; Oh, Sang Do; … - In: International journal of advertising : the review of … 39 (2020) 4, pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
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Luxury brand advertising : editorial : theory and practice
Ko, Eunju - In: International journal of advertising : the review of … 39 (2020) 6, pp. 757-760
Persistent link: https://www.econbiz.de/10012260247