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~accessRights:"restricted"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Advertising effects"
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Viral marketing"
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Advertising effects
Electric car adoption
Globalization
Konsumentenverhalten
Marktsegmentierung
Viral marketing
Consumer behaviour
2
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2
Vertriebsweg
2
Beziehungsmarketing
1
Cluster analysis
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Clusteranalyse
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Customer shopping journey
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Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Gijsbrechts, Els
5
Clement, Michel
4
Pauwels, Koen
4
Warlop, Luk
4
Bijmolt, Tammo H. A.
3
Chan, Eugene Y.
3
Choi, Jungsil
2
Cornelißen, Markus
2
De Angelis, Matteo
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Diamantopoulos, Adamantios
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Grinstein, Amir
2
Haan, Evert de
2
Hennig-Thurau, Thorsten
2
Homburg, Christian
2
Horen, Femke van
2
Kamakura, Wagner A.
2
Keh, Hean Tat
2
Konya-Baumbach, Elisa
2
Lalwani, Ashok K.
2
Lans, Ralf van der
2
Lilien, Gary L.
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Liu, Zhuping
2
Marchand, André
2
Melnyk, Valentyna
2
Moon, Sangkil
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Morales, Andrea C.
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Neslin, Scott A.
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Nguyen, Hang T.
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Septianto, Felix
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Sesé, F. Javier
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Shehu, Edlira
2
Smidts, Ale
2
Steenkamp, Jan-Benedict E. M.
2
Verlegh, Peeter
2
Wal, Arianne J. van der
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of retail & distribution management
2
International marketing review
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Psychology & marketing
1
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ECONIS (ZBW)
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The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
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2
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
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