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A passion for fashion : the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia; Costa, Inês; … - In: International journal of retail & distribution management 45 (2017) 5, pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
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Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia - In: International journal of retail & distribution management 45 (2017) 10, pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
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Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien; Pelsmacker, Patrick de; Moons, Ingrid - In: Journal of marketing communications 25 (2019) 4, pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
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Creating the right customer experience online : the influence of culture
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: Journal of marketing communications 24 (2018) 3, pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
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Consumer preferences for human uniqueness in marketing communications
Davidson, Alexander; Laroche, Michel - In: Journal of marketing communications 24 (2018) 5, pp. 506-517
Persistent link: https://www.econbiz.de/10011880798