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~accessRights:"restricted"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~language:"eng"
~person:"Agovino, Massimiliano"
~person:"Aiking, Harry"
~person:"Asche, Frank"
~person:"Bronnmann, Julia"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Tocco, Barbara"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Electric car adoption
Global and local consumer culture positioning
Globalization
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Agovino, Massimiliano
Aiking, Harry
Asche, Frank
Bronnmann, Julia
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Tocco, Barbara
Verhoef, Peter C.
Christodoulides, George
3
He, Jiaxun
3
Magnusson, Peter
3
Cleveland, Mark
2
Ge, Jiaye
2
Guzman, Francisco
2
Han, C. M.
2
Michaelidou, Nina
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Mooij, Marieke K. de
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Moon, Byeong-joon
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Westjohn, Stanford A.
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Zdravkovic, Srdan
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Babu, Mujahid Mohiuddin
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International marketing review
Marketing and multicultural diversity
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
10
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
2
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marine resource economics
2
Marketing letters : a journal of research in marketing
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The journal of product & brand management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Applied economics letters
1
Baltic journal of management
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Economics of innovation and new technology
1
Electronic commerce research
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Food policy : economics planning and politics of food and agriculture
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
2
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
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