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How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.; Voorveld, Hilde; Smit, Edith G. - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk; Varki, Sajeev - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 270-281
Persistent link: https://www.econbiz.de/10011930121