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1
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
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2
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
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3
How crowdsourcing improves prediction of market-oriented outcomes
Lang, Mark H.
;
Bharadwaj, Neeraj
;
Di Benedetto, C. Anthony
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4168-4176
Persistent link: https://www.econbiz.de/10011553946
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4
New statistical analysis in marketing research with fuzzy data
Lin, Hsin-Cheng
;
Wang, Chen-Song
;
Chen, Juei Chao
;
Wu, …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2176-2181
Persistent link: https://www.econbiz.de/10011472156
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5
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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6
A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.
;
Roster, Catherine A.
;
Golden, Linda L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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7
Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
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8
Debunking legendary beliefs about student samples in marketing research
Espinosa, Jennifer A.
;
Ortinau, David J.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3149-3158
Persistent link: https://www.econbiz.de/10011507983
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9
Beyond explicit measures in marketing research : methods, theoretical models, and applications : editorial
Sajad Rezaei
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012581850
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10
Capturing implicit texture-flavour associations to predict consumers' new product preferences
Cuny, Caroline
;
Petit, Cécile
;
Allain, Gaël
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581854
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