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Markenimage - Konzeptualisieru...
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Brand image
406
Markenimage
406
Consumer behaviour
315
Konsumentenverhalten
315
Brand management
313
Markenführung
313
Brand
171
Markenartikel
163
Beziehungsmarketing
85
Relationship marketing
85
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68
Social web
68
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55
Online-Marketing
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Luxury goods
42
Luxusgüter
42
Advertising effects
40
Designation of origin
40
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40
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Brand equity
36
Destination management
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Destinationsmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Marketingmanagement
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Virales Marketing
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406
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Diamantopoulos, Adamantios
10
Foroudi, Pantea
8
Melewar, T. C.
6
Valette-Florence, Pierre
6
Arslanagic-Kalajdzic, Maja
5
Gupta, Suraksha
5
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Guzman, Francisco
4
Japutra, Arnold
4
Merchant, Altaf
4
Veloutsou, Cleopatra
4
Voyer, Benjamin G.
4
Aiello, Gaetano
3
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Colladon, Andrea Fronzetti
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Filieri, Raffaele
3
Grohs, Reinhard
3
Halkias, Georgios
3
Hultman, Magnus
3
Kastanakis, Minas
3
Michel, Géraldine
3
Molinillo, Sebastian
3
Moon, Hakil
3
Motoki, Kosuke
3
Mühlbacher, Hans
3
Oghazi, Pejvak
3
Pantano, Eleonora
3
Paul, Justin
3
Roy, Sanjit
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Torres, Pedro M.
3
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Journal of business research : JBR
Tourism management perspectives : TMP
Journal of retailing and consumer services
201
The journal of product & brand management
194
The journal of brand management : an international journal
185
SpringerLink / Bücher
78
Journal of marketing communications
77
Asia Pacific journal of marketing and logistics
76
Tourism management : research, policies, practice
69
Journal of travel and tourism marketing
60
International journal of hospitality management
59
Journal of international consumer marketing
57
Psychology & marketing
57
Marketing intelligence & planning
56
Journal of promotion management : innovations in planning and applied research
52
Journal of strategic marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of Islamic marketing
51
International marketing review
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
European journal of marketing
36
International journal of consumer studies
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Journal of the Academy of Marketing Science
33
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
Journal of destination marketing & management
31
Journal of hospitality marketing & management
31
Journal of marketing
30
Journal of fashion marketing and management
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
PEB Échanges, Programme pour la construction et l'équipement de l'éducation
27
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ECONIS (ZBW)
406
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1
Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel
;
English, Rebecca
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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2
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
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3
The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
4
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
5
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
6
Pop culture, destination images, and visit intentions : theory and research on travel motivations of Chinese and Russian tourists
Whang, Haesung
;
Yong, Sunghwa
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011436029
Saved in:
7
Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.
;
Brach, Simon
;
Cronin, J. J.
;
Bonn, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
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8
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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9
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
10
Of products and tourism destinations : an integrative, cross-national study of place image
Elliot, Statia
;
Papdopoulos, Nicolas
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1157-1165
Persistent link: https://www.econbiz.de/10011440251
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