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Advertising
41
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Journal of current issues and research in advertising
CEPR Discussion Papers
412
International journal of advertising : the review of marketing communications
197
Journal of advertising
163
NBER Working Papers
159
Journal of advertising research
143
European Journal of Marketing
142
Journal of Consumer Marketing
136
Journal of business research : JBR
134
Journal of marketing communications
109
International journal of advertising : the quarterly review of marketing communications
98
International Journal of Industrial Organization
84
Young Consumers
83
Economics Letters
71
Marketing Science
69
Journal of advertising : official publication of the American Academy of Advertising
64
Journal of promotion management : innovations in planning and applied research
64
International Marketing Review
59
Journal of retailing and consumer services
58
Strategic Direction
58
Journal of Product & Brand Management
54
NBER working paper series
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
SpringerLink / Bücher
50
Journal of promotion management : JPM
49
Journal of Services Marketing
46
Journal of historical research in marketing
44
International journal of internet marketing and advertising : IJIMA
43
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Marketing Intelligence & Planning
40
American Economic Review
39
Economic Modelling
37
European journal of operational research : EJOR
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of Institutional and Theoretical Economics (JITE)
37
Canadian Journal of Economics
33
Journal of marketing
30
Health marketing quarterly
29
Psychology & marketing
29
Asia Pacific Journal of Marketing and Logistics
28
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ECONIS (ZBW)
41
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1
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41
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1
Digital body disturbances in
advertising
: attraction or repulsion?
Callister, Mark
;
Stern, Lesa A.
;
John, Kevin K.
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral
advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
4
Green
advertising
on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
5
It's time for TGA : truly good
advertising
Dahlén, Micael
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
Saved in:
6
Truly bad
advertising
: the badder, the better
Brown, Stephen
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 132-137
Persistent link: https://www.econbiz.de/10012582505
Saved in:
7
Changing attitudes on social media : effects of fear and information in green
advertising
on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
8
Insights about the ethical and moral state of
advertising
practitioners
Richardson-Greenfield, Pam
;
La Ferle, Carrie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 197-213
Persistent link: https://www.econbiz.de/10012582522
Saved in:
9
Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of
advertising
Shelton, Summer S.
;
Waddell, T. Franklin
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
Saved in:
10
Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media
advertising
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
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