Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Year of publication: |
2021
|
---|---|
Authors: | Fox, Alexa K. ; Stafford, Marla Royne |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 42.2021, 3, p. 294-309
|
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Linguistik | Linguistics |
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