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~accessRights:"restricted"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Advertising effects"
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Kognition"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Advertising effects
Electric car adoption
Globalization
Kognition
Konsumentenverhalten
Marktsegmentierung
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Viral marketing
Consumer behaviour
4
Internet marketing
4
Online-Marketing
4
Mobile communications
2
Mobilkommunikation
2
Online retailing
2
Online-Handel
2
Social Web
2
Social web
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App adoption
1
Benefits and cost of shopping
1
Beziehungsmarketing
1
Big Data
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Big data
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Brand image
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Brand management
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Consumer-brand engagement
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Consumers' online brand-related activities
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E-commerce
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Internet der Dinge
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Internet of things
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Markenführung
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Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Pauwels, Koen
4
Bijmolt, Tammo H. A.
3
Eigenraam, Anniek W.
3
Verlegh, Peeter
3
Bernritter, Stefan F.
2
Casado-Aranda, Luis-Alberto
2
Eelen, Jiska
2
Flavián Blanco, Carlos
2
Ghosh, Tathagata
2
Gottschalk, Sabrina Alexandra
2
Grisaffe, Douglas B.
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Iacobucci, Dawn
2
Kroschke, Mirja
2
Kübler, Raoul
2
Labrecque, Lauren I.
2
Leonhardt, James M.
2
Mafael, Alexander
2
Markos, Ereni
2
Noort, Guda van
2
Pagani, Margherita
2
Pezzuti, Todd
2
Reijmersdal, Eva A. van
2
Riquelme, Isabel P.
2
Román, Sergio
2
Shankar, Venkatesh
2
Sánchez-Fernández, Juan
2
Sénécal, Sylvain
2
VanMeter, Rebecca A.
2
Willemsen, Lotte M.
2
Aa, Eva P. van der
1
Abhishek, Vibhanshu
1
Adam, Marc Thomas Philipp
1
Aldás-Manzano, Joaquín
1
Aleti, Torgeir
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Andrews, Michelle
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International marketing review
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Psychology & marketing
1
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ECONIS (ZBW)
4
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1
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
2
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
3
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
4
Motivations to use different social media types and their impact on consumers' online
brand
-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
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