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Introduction to the special issue : religion and macromarketing
Benton, Raymond - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
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The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
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Creating the cautious consumer : marketing managerialism and bio-power in health consumption
Yngfalk, Carl; Yngfalk, Anna Fyrberg - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011413160
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Religion-motivated enterprises in the marketplace : a macromarketing inquiry
Klein, Thomas A.; Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 102-114
Persistent link: https://www.econbiz.de/10011657526