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~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Advertising effects"
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Viral marketing"
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Advertising effects
Electric car adoption
Globalization
Konsumentenverhalten
Marktsegmentierung
Viral marketing
Consumer behaviour
3
(self-)regulation
1
Advertising
1
Advertising professionals
1
Advertising regulation
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Beziehungsmarketing
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Business ethics
1
Children
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Ethik
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Human uniqueness
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Internet marketing
1
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Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Kim, Soojung
4
Muehling, Darrel D.
4
Schultz, Don E.
4
Um, Nam-Hyun
4
Bellman, Steven
3
Dodoo, Naa Amponsah
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Kareklas, Ioannis
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Lee, Joonghwa
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Muralidharan, Sidharth
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Varan, Duane
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Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Antheunis, Marjolijn L.
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Bailey, Ainsworth Anthony
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Block, Martin P.
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Chan, Fong Yee
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Fullerton, Jami A.
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Heo, Jun
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Jain, Varsha
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Joireman, Jeff
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Ju, Ilyoung
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Jung, A-Reum
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Kendrick, Alice
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Lee, Jaejin
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Nagar, Komal
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Obeidat, Zaid Mohammad Ibrahim
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Pentina, Iryna
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Rim, Hyejoon
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Rita, Paulo
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Robinson, Jennifer A.
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Sobh, Rana
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Song, Doori
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Srivastava, R. K.
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Sung, Yoon Hi
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Journal of marketing communications
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International marketing review
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
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ECONIS (ZBW)
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Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
2
Consumer preferences for human uniqueness in marketing communications
Davidson, Alexander
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 506-517
Persistent link: https://www.econbiz.de/10011880798
Saved in:
3
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
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