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Social media and consumer engagement : a review and research agenda
Barger, Victor; Peltier, James; Schultz, Don E. - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
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Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser; Paltier, James W.; Barger, … - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
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How trust moderates social media engagement and brand equity
Chahal, Hardeep; Rani, Anu - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
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How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık; Gligor, David; Locander, Jennifer; … - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
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Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema; Pathak-Shelat, Manisha - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
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Brand community integration and satisfaction with social media sites : a comparative study
Clark, Melissa; Black, Hulda G.; Judson, Kimberly - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10011699244
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Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.; Andrews MacLelland, Melinda; Wallace, … - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
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Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang; Taylor, David; Wen, Chao - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
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Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.; Jayawardhena, Chanaka; Liu, Hongfei - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
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Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.; Notta, Ourania; Koronaki, Eirini - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 615-632
Persistent link: https://www.econbiz.de/10013536264