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~accessRights:"restricted"
~isPartOf:"Journal of retailing"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Advertising effects"
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Viral marketing"
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Advertising effects
Electric car adoption
Globalization
Konsumentenverhalten
Marktsegmentierung
Viral marketing
Consumer behaviour
3
Aromastoff
1
Beschaffung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Color
1
Customer inspiration
1
Customer journey
1
Customer satisfaction
1
Customer segmentation
1
Customer spending
1
Digital channels
1
Einzelhandel
1
Flavour
1
In-store atmospherics
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
1
Ladengestaltung
1
Low-cost strategy
1
Loyalty program
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Meta-Analyse
1
Meta-analysis
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
Niedrigpreisstrategie
1
Omnichannel management
1
Order coupons
1
Permanent discounts
1
Procurement
1
Product-specific price discounts
1
Rabatt
1
Rebate
1
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Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Grewal, Dhruv
7
Nordfält, Jens
6
Breugelmans, Els
5
Campo, Katia
5
Patrick, Vanessa M.
4
Roggeveen, Anne L.
4
Blut, Markus
3
Haruvy, Ernan
3
Jha, Subhash
3
Noble, Stephanie M.
3
Oppewal, Harmen
3
Popkowski Leszczyc, Peter T. L.
3
Ahlbom, Carl-Philip
2
Areni, Charles Scott
2
Aydınoğlu, Nilüfer Z.
2
Bagozzi, Richard P.
2
Baskin, Ernest
2
Bellis, Emanuel de
2
Bijmolt, Tammo H. A.
2
Biswas, Abhijit
2
Biswas, Dipayan
2
Calantone, Roger J.
2
Chandukala, Sandeep R.
2
Christenson, Brett
2
Dass, Mayukh
2
Gauri, Dinesh Kumar
2
Guha, Abhijit
2
Gustafsson, Anders
2
Hagtvedt, Henrik
2
Hult, G. Tomas M.
2
Isaac, Mathew S.
2
Krishna, Aradhna
2
Lamey, Lien
2
Liu, Huan
2
Lobschat, Lara
2
Mead, James A.
2
Melis, Kristina
2
Morrin, Maureen
2
Namin, Aidin
2
Neves, Marcos Fava
2
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Journal of retailing
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International marketing review
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
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ECONIS (ZBW)
3
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
Saved in:
3
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
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