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Advertising
58
Werbung
53
Consumer behaviour
40
Konsumentenverhalten
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Advertising effects
34
Werbewirkung
34
Internet marketing
17
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Septianto, Felix
6
Thaichon, Park
4
Dwivedi, Yogesh Kumar
2
Hamelin, Nicolas
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Martín Herrán, Guiomar
2
Mukerji, Bhasker
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Journal of retailing and consumer services
CEPR Discussion Papers
412
International journal of advertising : the review of marketing communications
197
Journal of advertising
163
NBER Working Papers
159
Journal of advertising research
143
European Journal of Marketing
142
Journal of Consumer Marketing
136
Journal of business research : JBR
134
Journal of marketing communications
109
International journal of advertising : the quarterly review of marketing communications
98
International Journal of Industrial Organization
84
Young Consumers
83
Economics Letters
71
Marketing Science
69
Journal of advertising : official publication of the American Academy of Advertising
64
Journal of promotion management : innovations in planning and applied research
64
International Marketing Review
59
Strategic Direction
58
Journal of Product & Brand Management
54
NBER working paper series
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
SpringerLink / Bücher
50
Journal of promotion management : JPM
49
Journal of Services Marketing
46
Journal of historical research in marketing
44
International journal of internet marketing and advertising : IJIMA
43
Journal of current issues and research in advertising
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Marketing Intelligence & Planning
40
American Economic Review
39
Economic Modelling
37
European journal of operational research : EJOR
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of Institutional and Theoretical Economics (JITE)
37
Canadian Journal of Economics
33
Journal of marketing
30
Health marketing quarterly
29
Psychology & marketing
29
Asia Pacific Journal of Marketing and Logistics
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ECONIS (ZBW)
58
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1
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58
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date (oldest first)
1
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
2
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
3
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
4
Hispanics and viral
advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
Saved in:
5
The relative impact of
advertising
and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di
;
Ma, Baolong
;
Wang, Hong
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
Saved in:
6
Managing
advertising
investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
7
Joint service, pricing and
advertising
strategies with tourists' green tourism experience in a tourism supply chain
Ma, Shigui
;
He, Yong
;
Gu, Ran
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012581923
Saved in:
8
The role of art infusion in enhancing pro-environmental luxury brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
9
Interplays between manufacturer
advertising
and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
10
Facial expressions of beneficiaries and donation intentions of potential donors : effects of the number of beneficiaries in charity
advertising
Li, Meng-Ran
;
Yin, Cheng-Yue
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209665
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