Wilhelm Griga explores benefits of inpatriation, issues, remediation strategies, and factors influencing inpatriate assignment effectiveness to better fulfill individual and organizational demands. The author covers inpatriation theory and presents empirical research results on inpatriates from...

This volume aims to outline the fundamental principles behind leadership, innovation and entrepreneurship and show how the interrelations between them promote business and trade practices in the global economy. Derived from the 2016 International Conference on Leadership, Innovation, and...

In the changing geography of innovation, multinational corporations play a key role as creators of knowledge. Innovation and the Multinational Firm investigates how innovation is managed within these firms by focusing particularly on subsidiaries and host-locations

1 Taiwan's Economic Development: The Role of Entrepreneurship and its Incubating Factors (with Ho-Don Yan and Shan-Yu Chen) -- 2 A Model of a Small Family Business in Taiwan -- 3 Uncertainty, Learning and Error Elimination: Taiwanese Entrepreneurs in Mainland China -- 4 Taiwan's Entrepreneurs...

Economic globalisation and technological change are the two issues that concerned people in the past, concern them today and will concern them in the future - all over the world, poor or rich. Traditionally, questions about allocative effects are asked: What are the labour market implications?...

Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria...

Eine der bekanntesten Marken weltweit und Segment-Marktführer zu werden – für viele Unternehmen erstrebenswert. Aber wie? Dieses Buch erläutert am konkreten Beispiel McDonald’s, wie globale Unternehmen mit einer konsequenten, aber auch immer wieder modifizierten Marketing-Strategie zu...

Wolfgang Markus Gleich verdeutlicht in diesem Buch, dass sich Unternehmen durch Internationalisierungsschritte wirksam gegen ausländische Konkurrenten im eigenen Heimatmarkt verteidigen können. Untersucht werden hierbei insbesondere Vergeltungsschläge im Heimatmarkt der Angreifer. Hierdurch...

Anja Corduan untersucht, inwieweit die in der Wissenschaft argumentierten Kommunikationsansätze für Social Media pauschale Gültigkeit beanspruchen können und ob diese kulturellen Besonderheiten unterworfen sind. In der vergleichenden Studie werden die USA, Deutschland und China analysiert,...

The European Commission presented a strategy that would allow EU companies to compute their EU tax base under a single set of tax rules at the EU level and use a common formula to distribute this tax base across the individual Member States. Company Tax Reform and Formulary Apportionment in the...