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~accessRights:"restricted"
~isPartOf:"The journal of product & brand management"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Value brands : cheap or trendy...
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Konsumentenverhalten
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Brand image
2
Brand management
2
Consumer behaviour
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2
Behavioral branding
1
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Guzman, Francisco
8
Hegner, Sabrina
3
Kang, Jiyun
3
Al-Kwifi, Sam O.
2
Bashir, Irfan
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Bhaduri, Gargi
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Shobeiri, Saeed
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Trudeau H., Sabrina
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Valette-Florence, Pierre
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Veloutsou, Cleopatra
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Watchravesringkan, Kittichai
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Xia, Lan
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The journal of product & brand management
Journal of business research : JBR
19
Journal of retailing and consumer services
13
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of promotion management : JPM
6
Marketing intelligence & planning
4
Australasian marketing journal
3
Journal of business ethics : JOBE
3
Journal of fashion marketing and management
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of retail & distribution management
2
International journal of wine business research : IJWBR
2
International marketing review
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
Journal of communication management
1
Journal of consumer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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ECONIS (ZBW)
2
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1
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
2
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
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