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The marketing book
Baker, Michael John (contributor) - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10009528254
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The marketing book
Baker, Michael John (ed.) - 2003 - 5th ed
Chapter 7. Business-to-business marketing: organizational buying behaviour, relationships and networksChapter 8 …. Marketing research; Chapter 9. Quantitative methods in marketing; Chapter 10. Market segmentation; Part Three: Managing the … Marketing Function; Chapter 11. Managing the marketing mix; Chapter 12. New product development; Chapter 13. Pricing; Chapter 14 …
Persistent link: https://www.econbiz.de/10011479531
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Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
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The marketing book
Baker, Michael John (contributor);  … - 2016 - Seventh edition.
pt. 1. Organisation and planning -- pt. 2. The framework of marketing -- pt. 3. Managing marketing in practice -- pt. 4 …. Marketing applications and contexts of marketing. …
Persistent link: https://www.econbiz.de/10013182068