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Evaluation von Public Relation...
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Journal of business ethics : JOBE
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Routledge new directions in public relations and communication research
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ECONIS (ZBW)
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1
Public relations measurement and
evaluation
Macnamara, Jim
- In:
Public Relations
,
(pp. 249-273)
.
2021
Persistent link: https://www.econbiz.de/10012504926
Saved in:
2
Breaking the measurement and
evaluation
deadlock : a new approach and model
Macnamara, Jim
- In:
Journal of communication management : an international …
19
(
2015
)
4
,
pp. 371-387
Persistent link: https://www.econbiz.de/10011449024
Saved in:
3
Practically there? : exploring public relations educators' perceptions of creativity in the curriculum and classroom
Barker, Richie
;
McDonald, Sharyn M.
- In:
Journal of communication management
26
(
2022
)
1
,
pp. 115-129
Persistent link: https://www.econbiz.de/10013162630
Saved in:
4
Prospective
evaluation
of health communication effects on market outcomes
Summers, Rosemarie L.
;
Wood, Dallas W.
;
Lew, Nellie
; …
- In:
Journal of benefit-cost analysis : JBCA
13
(
2022
)
1
,
pp. 34-56
Persistent link: https://www.econbiz.de/10013270263
Saved in:
5
A qualitative study and a measurement and
evaluation
of public relations social media campaigns in Cyprus
Komodromos, Marcos
;
Masouras, Andreas
;
Nicoli, Nicholas
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 479-499
Persistent link: https://www.econbiz.de/10012693747
Saved in:
6
How effective are federally mandated information disclosures?
Fraas, Arthur G.
;
Lutter, Randall W.
- In:
Journal of benefit-cost analysis : JBCA
7
(
2016
)
2
,
pp. 326-349
Persistent link: https://www.econbiz.de/10011569187
Saved in:
7
Communication evluation and measurement : skills, practices and utilization in European organizations
Zerfaß, Ansgar
;
Verc̆ic̆, Dejan
;
Volk, Sophia Charlotte
- In:
Corporate communications : an international journal
22
(
2017
)
1
,
pp. 2-18
Persistent link: https://www.econbiz.de/10011599988
Saved in:
8
Communicating subjective evaluations
Lang, Matthias
- In:
Journal of economic theory
179
(
2019
),
pp. 163-199
Persistent link: https://www.econbiz.de/10012131478
Saved in:
9
The framing of plastic pollution responsibility : comparing corporate versus environmental movement discursive evaluations
Ravazzani, Silvia
;
Maier, Carmen Daniela
- In:
Corporate communications : an international journal
27
(
2022
)
4
,
pp. 800-816
Persistent link: https://www.econbiz.de/10013384947
Saved in:
10
Risk Management and Governance : Concepts, Guidelines and Applications
Aven, Terje
-
2010
: An Overview -- Pre-assessment and Framing of Risk -- Risk Appraisal -- Risk Characterization and
Evaluation
-- Risk …
Persistent link: https://www.econbiz.de/10013522870
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