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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude

Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487

Persistent link: https://www.econbiz.de/10012263505

Ethical behaviour in the design phase of AEC projects

Lohne, Jardar; Svalestuen, Fredrik; Knotten, Vegard; … - In: International journal of managing projects in business 10 (2017) 2, pp. 330-345

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Designing reputation mechanisms for online labor platforms : an empirical study

Bagnoud, Alexandre; Pätzmann, Lena-Marie; Back, Andrea - In: Towards Digital and Sustainable Organisations : People, …, (pp. 183-200). 2024

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Copywriting : successful writing for design, advertising, and marketing

Shaw, Mark - 2013 - 2nd ed (Online-Ausg.)

: Kate Tetlow, Jupiter Design -- Interview: Sunita Yeomans, Creative Director, argos.co.uk -- Case Study: The Territory Ahead … -- Chapter 8: Writing for the digital environment -- Interview: Mark Santus, Romeo Empire Design -- Interview: Catherine Toole …

Persistent link: https://www.econbiz.de/10012683764

Coordinating traditional media advertising and online advertising in brand marketing

Kim, Alex Jiyoung; Balachander, Subramanian - In: Production and operations management : the flagship … 32 (2023) 6, pp. 1865-1879

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On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam

Ots, Mart; Weibull, Lennart; Melesko, Stefan - In: Journal of media business studies 16 (2019) 2, pp. 153-161

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Toward a model to enhance synergy of out-of-home advertising media integration strategies

Roux, Amarentia Thérèse; Van der Waldt, De la Rey - In: Journal of promotion management : JPM 22 (2016) 3, pp. 386-402

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Developing a group decision support system for advertising media evaluation : a case in the Middle East

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The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E. - 2003 - 2nd ed

Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...

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Cross-media advertising in times of changing media environments and media consumption patterns

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