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1. Introduction of Sustainable Supply Chain Management: Learning from the German Automotive Industry -- 2. Traditional Supply Chain Management -- 3. Sustainable Supply Chain Management -- 4. Green Supply Chain Management -- 5. Scenarios and Concepts for the Future Development -- 6. Conclusion of...
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This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as...
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Tobias Buchmann analyzes innovation network dynamics in the German automotive industry. The study is based on a model for analyzing the complex evolution of innovation networks and the driving mechanisms underlying network evolution derived from theoretical and empirical findings in innovation...
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Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness,...
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