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Market intelligence dissemination practices
Gebhardt, Gary F.; Farrelly, Francis J.; Conduit, Jodie - In: Journal of marketing 83 (2019) 3, pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
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Learning how to implement and manage SME marketing networks : a qualitative analysis
Agostini, Lara - In: Knowledge management research & practice : KMRP 14 (2016) 2, pp. 225-235
Persistent link: https://www.econbiz.de/10011481883
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An exploratory study of how a Korean chaebol's learning culture facilitates customer service
Lee, Yangim; Trim, Peter R. J. - In: Journal of global scholars of marketing science : … 25 (2015) 4, pp. 338-357
Persistent link: https://www.econbiz.de/10011515086
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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Marketing team excellence as a function entrepreneurial orientation, learning orientation and knowledge sharing : an empirical research in SMEs
Rahmati, Mohamadhossein - In: International journal of business excellence 18 (2019) 4, pp. 488-507
Persistent link: https://www.econbiz.de/10012145689
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Big and lean is beautiful : a conceptual framework for data-based learning in marketing management
Soyer, Emre; Pauwels, Koen; Seggie, Steven H. - In: Marketing in a digital world, (pp. 63-83). 2019
Persistent link: https://www.econbiz.de/10012123418
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Lone wolf or social monkey? : the role of marketing outsourcing in the development of second-order marketing competences
Florea, Dorian Laurențiu; Munteanu, Claudiu Cătălin - In: Industrial marketing management : the international … 86 (2020), pp. 191-200
Persistent link: https://www.econbiz.de/10012212467
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Adding value to first-year undergraduate marketing education : team-based learning as a strategic response to changing modern educational environments
Carrie, Douglas G.; Mulla, Parizad; Patterson, Andrew; … - In: Journal of strategic marketing 25 (2017) 2, pp. 138-151
Persistent link: https://www.econbiz.de/10011742952
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Opportunity or destiny : how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?
Ku, Edward C. S. - In: Journal of travel and tourism marketing 41 (2024) 5, pp. 673-688
Persistent link: https://www.econbiz.de/10014566283