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New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
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The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin; Evanschitzky, Heiner; Calantone, Roger J. - In: Journal of international marketing 24 (2016) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
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When to outsource the sales force for new products
Good, Valerie; Calantone, Roger J. - In: Industrial marketing management : the international … 82 (2019), pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
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Frugal and reverse innovation for harnessing the business potential of emerging markets : the case of a Danish MNC
Agarwal, Nivedita; Brem, Alexander; Dwivedi, Sanjeet - In: International journal of innovation management 24 (2020) 1, pp. 2050009-1-2050009-15
Persistent link: https://www.econbiz.de/10012183208
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Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 87-100
Persistent link: https://www.econbiz.de/10011820305
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Launch activities and timing in new product development
Calantone, Roger J.; Di Benedetto, C. Anthony; Rubera, Gaia - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
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Towards a higher socio-economic impact through shared understanding of product requirements in emerging markets : the case of the Indian healthcare innovations
Agarwal, Nivedita; Brem, Alexander; Grottke, Michael - In: Technological forecasting & social change : an … 135 (2018), pp. 91-98
Persistent link: https://www.econbiz.de/10011961296
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Frugal innovation for the BoP in Brazil : an analysis and comparison with Asian lead markets
Wimschneider, Christine; Agarwal, Nivedita; Brem, Alexander - In: International journal of technology management : IJTM 83 (2020) 1/3, pp. 134-159
Persistent link: https://www.econbiz.de/10012286828
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Constraint-based thinking : a structured approach for developing frugal innovations
Agarwal, Nivedita; Oehler, Julia; Brem, Alexander - In: IEEE transactions on engineering management : EM 68 (2021) 3, pp. 739-751
Persistent link: https://www.econbiz.de/10012600878
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A systematic literature review of constraint-based innovations : state of the art and future perspectives
Agarwal, Nivedita; Grottke, Michael; Mishra, Shefali; … - In: IEEE transactions on engineering management : EM 64 (2017) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10011649384