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Competition for attention in the information (overload) age

Anderson, Simon P.; Palma, André de - 2009

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The advertising mix for a search good

Anderson, Simon P.; Renault, Régis - 2012

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Inverted-U aggregate investment curves in a dynamic game of advertising

Lambertini, Luca; Zaccour, Georges - In: Economics letters 132 (2015), pp. 34-38

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Competition for advertisers and for viewers in media markets

Anderson, Simon P.; Foros, Øystein; Kind, Hans Jarle - 2015

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Quality effects in different advertising models - an impulse control approach

Reddy, Puduru V.; Wrzaczek, Stefan; Zaccour, Georges - In: European journal of operational research : EJOR 255 (2016) 3, pp. 984-995

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The media and advertising : a tale of two-sided markets

Anderson, Simon P.; Gabszewicz, Jean Jaskold - 2005

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Advertising content

Anderson, Simon P.; Renault, Régis - 2005

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Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product Differentiation', International Journal of Industrial Organization, 26 (1), January, 92-112 -- Claude Fluet and Paolo G. Garella (2002), 'Advertising and Prices as Signals of...

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Optimal dynamic management of a charity under imperfect altruism

Crettez, Bertrand; Hayek, Naila; Zaccour, Georges - In: Omega : the international journal of management science 100 (2021), pp. 1-15

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Pricing and advertising in a supply chain in the presence of strategic consumers

Farshbaf-Geranmayeh, Amir; Zaccour, Georges - In: Omega : the international journal of management science 101 (2021), pp. 1-20

Persistent link: https://www.econbiz.de/10012494662