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A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
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Business Model Innovation : From Systematic Literature Review to Future Research Directions
Andreini, Daniela - 2017
This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim …1 Systematic Literature Review -- 2 Business Model Definition and Boundaries -- 3 Business Model Innovation: a Thematic … Map -- 4 Multilevel Analysis of Business Model Innovation -- 5 BMI from the Perspective of Five Disciplines -- 6 …
Persistent link: https://www.econbiz.de/10012396604