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National cultural dimensions, emerging market characteristics, and the subsidiary's willingness to transfer marketing knowledge to MNE HQs
Arslan, Ahmad; Leposky, Tiina Tuulikki; Kontkanen, Minnie - In: Journal of transnational management : the official … 21 (2016) 3, pp. 162-179
Persistent link: https://www.econbiz.de/10011564666
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European MNE subsidiaries' embeddedness and innovation performance : moderating role of external search depth and breadth
Gölgeci, Ismail; Ferraris, Alberto; Arslan, Ahmad; … - In: Journal of business research : JBR 102 (2019), pp. 97-108
Persistent link: https://www.econbiz.de/10012103820
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Determinants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises' headquarters
Leposky, Tiina; Arslan, Ahmad; Kontkanen, Minnie - In: Journal of strategic marketing 25 (2017) 7, pp. 567-580
Persistent link: https://www.econbiz.de/10011855078
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Understanding the role of serial acquisition and subsidiary autonomy in providing value within servitizing industrial networks
Golgeci, Ismail; Kurt, Yusuf; Vashchillo-Mollett, Ksenia; … - In: The journal of business & industrial marketing 39 (2024) 7, pp. 1582-1599
Persistent link: https://www.econbiz.de/10015083643