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The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist

Wanick, Vanissa; Stallwood, James; Bazaki, Eirini - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 55-71). 2023

Persistent link: https://www.econbiz.de/10013542108

Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

Persistent link: https://www.econbiz.de/10011687876

The state of fashion retailing post-pandemic : trends, challenges and innovations

Wanick, Vanissa; Bazaki, Eirini - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 1-15). 2023

Persistent link: https://www.econbiz.de/10013542043

Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni

Bazaki, Eirini; Cedrola, Elena - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 91-116). 2023

Persistent link: https://www.econbiz.de/10013542134

Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring

Bazaki, Eirini (ed.); Wanick, Vanissa (ed.) - 2023

Chapter 1: Helping Online Fashion Customers Help Themselves: Personalised Recommender Systems -- Chapter 2: Brand …-tailing, branding, luxury and fashion marketing. Eirini actively advises brands on how to build a strong brand identity, connect with … Virtual Artist -- Chapter 4: Skins in the Game: Fashion Branding and Commercial Videogames -- Chapter 5: Becoming a Fashion …

Persistent link: https://www.econbiz.de/10013504715

Perspectives on consumer choice : from behavior to action, from action to agency

Foxall, Gordon R. - 2016

Persistent link: https://www.econbiz.de/10011522666

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Consumer culture theory in Asia : history and contemporary issues

Minowa, Yuko (ed.); Belk, Russell W. (ed.) - 2022

"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through...

Persistent link: https://www.econbiz.de/10012651776

Special issue: luxury marketing and branding

Christodoulides, George (ed.); Wiedmann, Klaus-Peter (ed.) - 2022

Persistent link: https://www.econbiz.de/10013164373

AI meaning and applications in the consumer sector of retailing, hospitality, and tourism

Loureiro, Sandra Maria Correia; Ashfaq, Muhammad; … - 2021

Persistent link: https://www.econbiz.de/10013285701