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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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The benefits of similarity between tourist and destination personality
Bekk, Magdalena; Spörrle, Matthias; Kruse, Joachim - In: Journal of travel research : a quarterly publication of … 55 (2016) 8, pp. 1008-1021
Persistent link: https://www.econbiz.de/10011608010
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What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena; Spörrle, Matthias; Völckner, Franziska; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
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Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena; Spörrle, Matthias; Landes, Miriam; … - In: Journal of business economics : JBE 87 (2017) 4, pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
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A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian; Ekinci, Yuksel; Japutra, Arnold - In: International journal of market research 61 (2019) 1, pp. 93-110
Persistent link: https://www.econbiz.de/10012171946