Similar Search Results

Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

Persistent link: https://www.econbiz.de/10011687876

Brand worlds : a guide to creating holistic worlds of brand experiences through communication

Diehl, Sandra; Terlutter, Ralf - In: Media and change management : creating a path for new …, (pp. 169-187). 2022

Persistent link: https://www.econbiz.de/10013167347

The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing

Steinmann, Sascha; Fonferek, Katharina-Maria; … - In: Advances in National Brand and Private Label Marketing …, (pp. 143-149). 2018

Persistent link: https://www.econbiz.de/10013277500

Fashion and film : moving images and consumer behavior

Bug, Peter (ed.) - 2020

Persistent link: https://www.econbiz.de/10012109304

Fashion business case study on the German click & collect situation

Bug, Peter; Gordon, Natalie; Staudenmaier, Ann-Sophie - In: Contemporary case studies on fashion production, …, (pp. 139-163). 2018

Persistent link: https://www.econbiz.de/10011790497

Fashion and Film : Moving Images and Consumer Behavior

Bug, Peter (ed.) - 2020 - 1st ed. 2020

. Instagram Fashion Videos -- 7. Self-referencing Fashion Brand Films -- 8. Music Videos and Fashion Business– Hip-hop study -- 9 …1. An Introductory Viewpoint to Fashion and Film -- 2. Cinema Films Influencing Fashion -- 3. Fashion and fashion … advertisement in TV – Study Germany -- 4. Fashion Product Placement in International TV Series -- 5. YouTube Fashion Videos -- 6 …

Persistent link: https://www.econbiz.de/10012398900

Marke, Nachhaltigkeit und Verbraucherpolitik : die Gewährleistungsmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung

Boltz, Dirk-Mario (ed.); Bruhn, Manfred (ed.); … - 2022 - 1. Auflage

Persistent link: https://www.econbiz.de/10012801351

Customer segmentation in retailing based on retail brand patronage patterns

David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459

Persistent link: https://www.econbiz.de/10011534009

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Consumer culture theory in Asia : history and contemporary issues

Minowa, Yuko (ed.); Belk, Russell W. (ed.) - 2022

"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through...

Persistent link: https://www.econbiz.de/10012651776