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~accessRights:"restricted"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Ho, Ree Chan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Kapitalismus"
~subject:"Kognition"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Ho, Ree Chan
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Henninger, Claudia E.
9
Mogaji, Emmanuel
7
Baumgarth, Carsten
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Galan-Ladero, M. Mercedes
5
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Gázquez-Abad, Juan Carlos
4
Hollebeek, Linda D.
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4
Kenning, Peter
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Aichner, Thomas
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Balaji, M. S.
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Bansal, Rohit
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Barbosa, Belem
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Bazaki, Eirini
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Borges, Ana Pinto
3
Bug, Peter
3
Chai, Andreas
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Cliquet, Gérard
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Eisend, Martin
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Esteban-Millat, Irene
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Gbadamosi, Ayantunji
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Granata, Giuseppe
3
Gómez-Suárez, Mónica
3
Jazi, Salima
3
Jin, Byoungho
3
Kansra, Pooja
3
Karjaluoto, Heikki
3
Krafft, Manfred
3
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International journal of advertising : the quarterly review of marketing communications
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
2
Strategies and tools for managing connected consumers
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Edition Sigma
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Impact of globalization and advanced technologies on online business models
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Review of marketing research
1
Routledge frontiers in the development of international business, management and marketing
1
Springer eBook Collection
1
The international review of retail, distribution and consumer research
1
Verbraucherforschung
1
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ECONIS (ZBW)
Showing
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1
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
4
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
5
Marke, Nachhaltigkeit und Verbraucherpolitik : die Gewährleistungsmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung
Boltz, Dirk-Mario
(
ed.
);
Bruhn, Manfred
(
ed.
); …
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10012801351
Saved in:
6
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
Saved in:
7
Live streaming meets online shopping in the connected world : interactive social video in online marketplace
Ho, Ree Chan
;
Rajadurai, Kanesh Gopal
- In:
Strategies and tools for managing connected consumers
,
(pp. 130-142)
.
2020
Persistent link: https://www.econbiz.de/10012106765
Saved in:
8
Customer segmentation in retailing based on retail
brand
patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
9
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
Saved in:
10
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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