Similar Search Results

Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

Persistent link: https://www.econbiz.de/10011687876

Brand worlds : a guide to creating holistic worlds of brand experiences through communication

Diehl, Sandra; Terlutter, Ralf - In: Media and change management : creating a path for new …, (pp. 169-187). 2022

Persistent link: https://www.econbiz.de/10013167347

The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing

Steinmann, Sascha; Fonferek, Katharina-Maria; … - In: Advances in National Brand and Private Label Marketing …, (pp. 143-149). 2018

Persistent link: https://www.econbiz.de/10013277500

Marke, Nachhaltigkeit und Verbraucherpolitik : die Gewährleistungsmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung

Boltz, Dirk-Mario (ed.); Bruhn, Manfred (ed.); … - 2022 - 1. Auflage

Persistent link: https://www.econbiz.de/10012801351

Perspectives on consumer choice : from behavior to action, from action to agency

Foxall, Gordon R. - 2016

Persistent link: https://www.econbiz.de/10011522666

Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge

Ho, Ree Chan; Teck Choon Teo - In: Strategies and tools for managing connected consumers, (pp. 1-19). 2020

Persistent link: https://www.econbiz.de/10012106727

Live streaming meets online shopping in the connected world : interactive social video in online marketplace

Ho, Ree Chan; Rajadurai, Kanesh Gopal - In: Strategies and tools for managing connected consumers, (pp. 130-142). 2020

Persistent link: https://www.econbiz.de/10012106765

Customer segmentation in retailing based on retail brand patronage patterns

David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459

Persistent link: https://www.econbiz.de/10011534009

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Marketization : Theory and Evidence from Emerging Economies

Roy Chaudhuri, Himadri (ed.); Belk, Russell W. (ed.) - 2020 - 1st ed. 2020.

Marketization: Exploring the History and Geographic Expansion of Markets and Market Ideology -- Commodification as an Aspect of Marketization -- The Nature of Modern Marketization -- Stories from communist and capitalist Poland: Polish people on life values under marketization -- Temple...

Persistent link: https://www.econbiz.de/10012399464