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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021

Persistent link: https://www.econbiz.de/10012515938

Digital Transformation for Fashion and Luxury Brands : Theory and Practice

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.); … - 2024

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption … exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion … maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace. Wilson …

Persistent link: https://www.econbiz.de/10014519036

Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation

Faraoni, Monica; Ranfagni, Silvia - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 359-381). 2024

Persistent link: https://www.econbiz.de/10014529119

Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

Persistent link: https://www.econbiz.de/10011687876

Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...

Ranfagni, Silvia; Rosati, Massimo - In: Online reputation management in destination and …, (pp. 213-235). 2023

Persistent link: https://www.econbiz.de/10014287208

Perspectives on consumer choice : from behavior to action, from action to agency

Foxall, Gordon R. - 2016

Persistent link: https://www.econbiz.de/10011522666

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Consumer culture theory in Asia : history and contemporary issues

Minowa, Yuko (ed.); Belk, Russell W. (ed.) - 2022

"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through...

Persistent link: https://www.econbiz.de/10012651776

Special issue: luxury marketing and branding

Christodoulides, George (ed.); Wiedmann, Klaus-Peter (ed.) - 2022

Persistent link: https://www.econbiz.de/10013164373

AI meaning and applications in the consumer sector of retailing, hospitality, and tourism

Loureiro, Sandra Maria Correia; Ashfaq, Muhammad; … - 2021

Persistent link: https://www.econbiz.de/10013285701