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"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through...
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domains, Managers involved in diverse marketing issues (such as product and brand managers, retail category managers, supply …
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the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted …
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