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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel; Belk, Russell W. - In: International marketing review 34 (2017) 4, pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
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Handbook of qualitative research methods in marketing
Belk, Russell W. (contributor) - 2006
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve … academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in … marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as …
Persistent link: https://www.econbiz.de/10011851553
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The behavioral and neuroeconomics of food and brand decisions : executive summary
Bruce, Amanda; Crespi, John M.; Lusk, Jayson L. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10011415767
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How does a product gain the status of a necessity? : an analysis of necessitation narratives
Braun, Jakob; Zolfagharian, Mohammadali; Belk, Russell W. - In: Psychology & marketing 33 (2016) 3, pp. 209-222
Persistent link: https://www.econbiz.de/10011448941
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Effect of government quality grade labels on consumer demand for pork chops in the short and long run
Lusk, Jayson L.; Tonsor, Glynn T.; Schroeder, Ted C.; … - In: Food policy : economics planning and politics of food … 77 (2018), pp. 91-102
Persistent link: https://www.econbiz.de/10012038981
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Do consumers care how a genetically engineered food was created or who created it?
Lusk, Jayson L.; McFadden, Brandon R.; Wilson, Norbert - In: Food policy : economics planning and politics of food … 78 (2018), pp. 81-90
Persistent link: https://www.econbiz.de/10012039007
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Research in consumer behavior, 2012
Belk, Russell W. (contributor) - 2012
This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research within this qualitative paradigm of consumer studies. Topics addressed cover a wide gamut...
Persistent link: https://www.econbiz.de/10012049552
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Research in consumer behavior : volume 10
Belk, Russell W. (ed.) - 2006
Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing,...
Persistent link: https://www.econbiz.de/10012049953
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Consumer culture theory
Belk, Russell W. (ed.); Sherry, John F. (ed.) - 2007
Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive...
Persistent link: https://www.econbiz.de/10012049954