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The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
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Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne; Schepers, Jeroen; Konuş, Umut - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
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U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kelley, Kathleen; Hyde, Jeffrey; Bruwer, Johan - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 516-534
Persistent link: https://www.econbiz.de/10011456442
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Customer feedback metrics for marketing accountability
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: Marketing accountability for marketing and …, (pp. 49-74). 2021
Persistent link: https://www.econbiz.de/10012653774
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Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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Do satisfied cellar door visitors want to revisit? : linking past knowledge and consumption behaviors to satisfaction and intention to return
Prayag, Girish; Disegna, Marta; Bruwer, Johan - In: Tourism analysis : an interdisciplinary tourism & … 26 (2021) 2/3, pp. 211-224
Persistent link: https://www.econbiz.de/10012617341
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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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The effect of computer self-efficacy and subjective norm on the perceived usefulness, perceived ease of use and behavioural intention to use technology
Usman, Osly; Septianti, Amelia; Susita, Dewi; Marsofiyati - In: Inventi impact: service sector (2020) 4, pp. 211-221
Persistent link: https://www.econbiz.de/10012416129
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Reducing information asymmetry in the auctioning of non-perishable experience goods : the case of online wine auctions
Onur, Ilke; Bruwer, Johan; Lockshin, Lawrence S. - In: Journal of retailing and consumer services 54 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012238368
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The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169