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Moderating role of demographics on attitude towards organic food purchase behavior : a study on Indian consumers

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Mediating role of opinion seeking in explaining the relationship between antecedents and organic food purchase intention

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Green apparel buying behaviour : a study on Indian youth

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Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior

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Mediating role of opinion seeking in explaining the relationship between antecedents and organic food purchase intention

Pandey, Shivendra Kumar; Khare, Arpita - In: Journal of Indian Business Research 7 (2015) 4, pp. 321-337

and Hanmer-Lloyd, 1994) has been proposed and tested. Primary data from four cities across India were collected using a …-seeking phenomenon of consumers. Originality/value – The paper investigates the OFPI model better suited to urban cities in India. COS …

Persistent link: https://www.econbiz.de/10014875082