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Customer experience and its marketing outcomes in financial services : a multivariate approach
Raina, Swati; Chahal, Hardeep; Klaus, Phillip; Dutta, Kamani - In: Understanding the role of business analytics : some …, (pp. 119-143). 2019
Persistent link: https://www.econbiz.de/10011949847
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Re-investigating market orientation and environmental turbulence in marketing capability and business performance linkage : a structural approach
Kaur, Jagmeet; Chahal, Hardeep; Gupta, Mahesh Chander - In: Understanding the role of business analytics : some …, (pp. 145-168). 2019
Persistent link: https://www.econbiz.de/10011949853
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Organisational culture and gender stereotypes in the technology industry : a comparative study of the AMD and Nvidia
Høiås, Anniken Emilie; Tabassum, Naznin; Nayak, … - In: Modern Corporations and Strategies at Work, (pp. 9-34). 2022
Persistent link: https://www.econbiz.de/10013419415
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The internal organisational environment in Amazon
Nikolova, Mateya; Tabassum, Naznin; Nayak, Bhabani Shankar - In: Modern Corporations and Strategies at Work, (pp. 35-71). 2022
Persistent link: https://www.econbiz.de/10013419420
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The marketing practices of Walt Disney and Warner Media : a comparative analysis
Janjua, Paviandeep Rai; Tabassum, Naznin; Nayak, … - In: Modern Corporations and Strategies at Work, (pp. 93-111). 2022
Persistent link: https://www.econbiz.de/10013419427
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The Google walkout for real change and corporate social responsibility
Vonaskova, Barbora; Tabassum, Naznin; Nayak, Bhabani Shankar - In: Modern Corporations and Strategies at Work, (pp. 113-138). 2022
Persistent link: https://www.econbiz.de/10013419428