Customer experience and its marketing outcomes in financial services : a multivariate approach
Swati Raina, Hardeep Chahal, Phillip Klaus and Kamani Dutta
| Year of publication: |
2019
|
|---|---|
| Authors: | Raina, Swati ; Chahal, Hardeep ; Klaus, Phillip ; Dutta, Kamani |
| Published in: |
Understanding the role of business analytics : some applications. - Singapore : Springer, ISBN 981-13-1333-4. - 2019, p. 119-143
|
| Subject: | Multivariate Analyse | Multivariate analysis | USA | United States | Finanzdienstleistung | Financial services | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-13-1334-9_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011949847