Re-investigating market orientation and environmental turbulence in marketing capability and business performance linkage : a structural approach
Jagmeet Kaur, Hardeep Chahal and Mahesh Gupta
| Year of publication: |
2019
|
|---|---|
| Authors: | Kaur, Jagmeet ; Chahal, Hardeep ; Gupta, Mahesh Chander |
| Published in: |
Understanding the role of business analytics : some applications. - Singapore : Springer, ISBN 981-13-1333-4. - 2019, p. 145-168
|
| Subject: | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | USA | United States | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-13-1334-9_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011949853