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Demystifying engagement : Chinese advertising practitioners' perspective
Chen, Huan; Wang, Rang; Liang, Xuan - In: International journal of market research 62 (2020) 3, pp. 314-334
Persistent link: https://www.econbiz.de/10012231187
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Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan; Wang, Ye - In: The journal of brand management : an international journal 24 (2017) 6, pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
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The myth of big data : Chinese advertising practitioners' perspective
Chen, Huan; Zhou, Liling - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 633-649
Persistent link: https://www.econbiz.de/10011882046
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How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.; Chen, Huan; Lee, Yu-Hao - In: The journal of product & brand management 31 (2022) 1, pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
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Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan; Wang, Ye; Qiao, Fei - In: Journal of global marketing 34 (2021) 1, pp. 38-55
Persistent link: https://www.econbiz.de/10012483620