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~accessRights:"restricted"
~person:"Clemons, Eric K."
~person:"Lee, Dongwon"
~subject:"Consumer behaviour"
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Antecedents to loyalty point redemption : implications for customer equity management
Hwang, Joon Ho
;
Chung, Jaiho
;
Kim, Jae Wook
;
Lee, Dongwon
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3731-3739
Persistent link: https://www.econbiz.de/10011515248
Saved in:
2
Different but equal? : a field experiment on the impact of recommendation systems on mobile and personal computer channels in retail
Lee, Dongwon
;
Gopal, Anandasivam
;
Park, Sung-Hyuk
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 892-912
Persistent link: https://www.econbiz.de/10012298133
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