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Comment : advertising, communication, and brands

Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355

Persistent link: https://www.econbiz.de/10011591609

The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations

Dahlén, Micael; Thorbjørnsen, Helge; Colliander, Jonas; … - In: Journal of advertising research 60 (2020) 1, pp. 3-11

Persistent link: https://www.econbiz.de/10012293491

Effects of nonstereotyped occupational gender role portrayal in advertising : how showing women in male-stereotyped job roles sends positive signals about brands

Liljedal, Karina T.; Berg, Hanna; Dahlén, Micael - In: Journal of advertising research 60 (2020) 2, pp. 179-196

Persistent link: https://www.econbiz.de/10012293507

The impact of creative media advertising on consumer responses : two field experiments

Rauwers, Fabiënne; Remmelswaal, Paola; Fransen, Marieke L. - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 749-768

Persistent link: https://www.econbiz.de/10012492576

Quantifying the advertising-creativity assessments of consumers versus advertising professionals : does it matter whom you ask?

Modig, Erik; Dahlén, Micael - In: Journal of advertising research 60 (2020) 3, pp. 324-336

Persistent link: https://www.econbiz.de/10012301364

Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising

Rosengren, Sara (ed.); Dahlén, Micael (ed.); … - 2013

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading...

Persistent link: https://www.econbiz.de/10014277631